The Brief

Nine month assignment to reactivate Kewill Logistics European marketing activities.

Achievement

Devised and implemented marketing plans and controlled the budget for all marketing activities including:-

• Creating a new advertising campaign
• Initiating PR campaign
• Produced website in conjunction with Razorfish and the other operating divisions of Kewill.
• Built a new database in Goldmine and organised training for sales staff.
• Devised national mail campaign
• Developed joint marketing plans with Oracle and key value added resellers

A leading innovator of technology and supplier of supply chain management and logistical software.