The Brief

Briefed by agency TMW to deliver a response to the invitation-to-tender document produced by Energis for the companys’ launch.

Achievement

Conducted marketing analysis on Energis and the Cable TV market, interviewed and recommended demographic profiling systems and conducted market research. Produced a detailed through the line launch proposal that included advertising, direct mail, incentive and member get member strategies.

Energis provides high-value telecommunications to major UK companies and public institutions in Great Britain and Ireland.