Kent Blaxhill

Kent Blaxhill

The Brief To provide a number of research documents designed to examine all aspects of the Kent Blaxill business. Achievement Produced an operational report, competitor analysis document, strategic opinion survey and a customer satisfaction report. From these four...
Industry Reports

Industry Reports

The Brief To produce three market research reports, which provide an understanding of the market dynamics of the following financial card market & related product markets: Interest free credit retail market Credit instalment market Trade card market for DIY and...
IMCG

IMCG

The Brief To evaluate new markets for insurers with the view of setting up new products in these markets. The precursor for the launch of any new insurance product is market research. In many instances both qualitative and quantitative market research is conducted....
Gemini

Gemini

The Brief To select a technical PR company in New York capable of launching the Gemini transatlantic optical fibre link. Achievement Successfully interviewed and short listed technical PR companies from London then set-up and managed a three-way pitch in New York...
Financial Training Company

Financial Training Company

The Brief To develop and manage the marketing for the ICEAW chartered product for two years as an external contract. This carried budgetary responsibility. Achievement Evaluated the market and produced detailed strategic marketing plans. Produced and implemented...