Kewill

The Brief

Nine month assignment to reactivate Kewill Logistics European marketing activities.

Achievement

Devised and implemented marketing plans and controlled the budget for all marketing activities including:-

  • Creating a new advertising campaign
  • Initiating PR campaign
  • Produced website in conjunction with Razorfish and the other operating divisions of Kewill.
  • Built a new database in Goldmine and organised training for sales staff.
  • Devised national mail campaign
  • Developed joint marketing plans with Oracle and key value added resellers

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