The Brief

To develop and manage the marketing for the ICEAW chartered product for two years as an external contract. This carried budgetary responsibility.

Achievement

• Evaluated the market and produced detailed strategic marketing plans.
• Produced and implemented marketing and communications documents.
• Introduced and briefed design consultants, photographers, graphic designers and copywriters.
• Produced adverts for the publications Pass, Accountancy, and The Times.

The Financial Training Company is a leading provider of professional qualifications such as ATT, ACCA, CIMA and ICEAW.