Financial Training Company

The Brief

To develop and manage the marketing for the ICEAW chartered product for two years as an external contract. This carried budgetary responsibility.


  • Evaluated the market and produced detailed strategic marketing plans.
  • Produced and implemented marketing and communications documents.
  • Introduced and briefed design consultants, photographers, graphic designers and copywriters.
  • Produced adverts for the publications Pass, Accountancy, and The Times.

The Financial Training Company is a leading provider of professional qualifications such as ATT, ACCA, CIMA and ICEAW.

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