Starwood

Starwood

The Brief To research into the Italian travel market prior to the production of the Italian vortal* for the Starwood hotel group. Achievement Production of a highly focused research document giving information about, passenger movements’ habits and trends for...
TravelStay Network

TravelStay Network

The Brief To provide tactical advice on business planning, e-marketing and affiliate programmes in this travel dot.com start-up. Achievement Worked with TravelStay over a six-month period, defining elements of the e-business plan, corporate aims & objectives and...
Spa Health and Beauty

Spa Health and Beauty

The Brief To develop marketing and launch strategies for a new retail magazine. Achievement Produced launch plan, which included distribution, promotional plans, market analysis and PR activities for the magazine. Instigated promotional campaigns with daily regional...
Saur Group

Saur Group

The Brief To examine the Automated Call Handling systems (ACH) and the Voice recognition systems (IVR) and to evaluate how regulatory authorities such as Ofgem and Oftel measure the effectiveness of these call handling systems. Achievement Researched and reported on...
Kewill

Kewill

The Brief Nine month assignment to reactivate Kewill Logistics European marketing activities. Achievement Devised and implemented marketing plans and controlled the budget for all marketing activities including:- Creating a new advertising campaign Initiating PR...