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Produced launch plan, which included distribution, promotional
plans, market analysis and PR activities for the magazine.
Instigated promotional campaigns with daily regional newspapers,
wrote articles, worked in conjunction with Comag.
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Gained £15,000 worth of prizes donated by key Spas and Erna Low.
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Achieved £40,000 of free advertising space, from PR and promotional activities.
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Produced key launches in six of the flagship WHSmith shops including Blue Water.
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Ran competitions in 10 key regional newspapers.
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