Kent Blaxill

The Brief

To provide a number of research documents designed to examine all aspects of the Kent Blaxill business.

Achievement

Produced an operational report, competitor analysis document, strategic opinion survey and a customer satisfaction report.

From these four documents it was possible to develop a strategic marketing report offering recommendations for long, medium and short-term marketing strategies. The key topics covered in the report were training, how to prevent 'high spend leakage', the establishment of internal sales targets, and of supplier specific goals.