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Gemini
 

 

The Brief
 

To select a technical PR company in New York capable of launching the Gemini transatlantic optical fibre link.
 

Achievement
 

Successfully interviewed and short listed technical PR companies from London then set-up and managed a three-way pitch in New York attended by senior management from Cable & Wireless.
   
 

Gemini is a Cable & Wireless / Worldcom joint venture.