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Financial Training Company

 

 

The Brief
 

To develop and manage the marketing for the ICEAW chartered product for two years as an external contract. This carried budgetary responsibility.
 

Achievement
 

  • Evaluated the market and produced detailed strategic marketing plans.

  • Produced and implemented marketing and communications documents.

  • Introduced and briefed design consultants, photographers, graphic designers and copywriters.

  • Produced adverts for the publications Pass, Accountancy, and The Times.
   
 

The Financial Training Company is a leading provider of professional qualifications such as ATT, ACCA, CIMA and ICEAW.